If you are in business in any way, shape or
form, you will ultimately be faced with the situation of how to handle consumer
complaints. Most businesses, especially manufacturing companies, live and die
by customer feedback. Handling customer complaints is an important part of
keeping your business healthy and profitable.
No person can please all of the people all and
that goes for doing business also. So, you need to be able to successfully
resolve consumer complaints for you to be able to effectively continue doing
business while at the same time attracting new customers.
To help you further understand and
familiarise issues about consumer complaints, you should check out an article
posted by Herb Weisbaum at Entrepreneur. The article enumerated and explained
the top 10 consumer complaints brands usually face.
You can read more here: http://www.entrepreneur.com/article/227698
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