Customer engagement is commonly defined as the relationship a company has with its customers that later transcends the sales transaction. It's an emotional bond whereby the customer demonstrates a real concerned to see the company do well because they benefit from that company.
Engaging your customers begins with understanding how your customers would like to be served. There are many businesses that are enjoying customer trust and confidence by making their solid marketing strategies. This certainly means that they are emphasising their business marketing in a flawless manner.
Most of these companies are making good use of social media and networking services. These strategy allows some businesses to stay ahead of their competitors and listen to their customers’ claims, suggestions and comments.
An article posted by Jim Joseph can help you understand how you can enhance your sales. The article talks about a step-by-step process toward creating a brand experience for the customer that builds loyalty.
Read more at: http://www.entrepreneur.com/article/227690