If you are in business in any way, shape or form, you will ultimately be faced with the situation of how to handle consumer complaints. Most businesses, especially manufacturing companies, live and die by customer feedback. Handling customer complaints is an important part of keeping your business healthy and profitable.
No person can please all of the people all and that goes for doing business also. So, you need to be able to successfully resolve consumer complaints for you to be able to effectively continue doing business while at the same time attracting new customers.
To help you further understand and familiarise issues about consumer complaints, you should check out an article posted by Herb Weisbaum at Entrepreneur. The article enumerated and explained the top 10 consumer complaints brands usually face.
You can read more here: http://www.entrepreneur.com/article/227698